d.brand Perfume Hits Sweden in a Big Way

d.brand recently launched it's first perfume collection for both men and women in Sweden. The launch went off with a huge (and we mean huge) launch event in Ahlens City store in Stockholm.  Nearly 8,000 d.brand fans (some of which did not event make it past the stores' front doors) were treated to a bevy of live performances by some of Sweden's top music makers of the moment. Musical acts include; Danny Saucedo, Vendela Palmgren, Sibel Redzep, Eddie Razaz, Lazee, Ms Trez, Mattias Holmgren, Roshana and Adam Tensta.

Check out the below video of the insanity that went down!

Wish we were there, great job Sweden!

Don't Forget this Friday!

Hey party-goers! Don't forget about the bash d.brand is throwing with GunBar and Absolut Vodka this Friday with Hed Kandi Sweden ambassador David Pirzadeh on the tables! This is absolutely going to be
one of our craziest events ever, you want to be sure not to miss this one.

We highly suggest RSVP'ing asap as space is limited!

See you there!

The Swedes Keep it Sweet

Being an American and working for a Swedish company, you learn a lot about the culture. House music, and the hot blondes fail in comparison to the most important thing I believe the Swedes can go down in the history books for... the candy! Pretty much every other week we are into'ed to a new tastier than ever Swedish candy thanks to our amazing boss Per. We were living off of Daim chocolate for about a month straight (available at Ikea Food Market $4.49 per bag), this week we have moved in to Dumle (available at
Scandinavia House, NYC)... I think this may be my favorite as of yet, think Rolo candy with a punch. Swedish fish-type candies also come in a variety of shapes and flavors (coke bottles, lips, etc.)

Next time you are in IKEA pick up some candy rather than frozen meatballs (second thought, go for both.) If in NYC make sure to head to the Scandinavia House (58 Park Ave @ 38th Street.)

d.brand Sweden in ELLE Magazine

d.brand Sweden keeps rocking the major fashion magz in Europe, check out their blog for news/ updates and whats going on with d.brand across the pond:

Be sure to check out the d. brand, Sweden blog!

http://dbrandsweden.blogspot.com/ 

d. brand Patch Jean

d. brand's Valencia jean in White