ABOUT
d. brand is a fashion lifestyle brand established in 2006 in Sweden. The collection consists of 4 divisions; denim, sportswear, outerwear and fragrance. d. brand denim was first produced as
an alternative to overpriced designer jeans. At the core of d. brands philosophy are 3 elements; exclusivity, denim and affordability. Derived from its key elements, d. brand was able to create
a new segment. Initially the exclusivity was kept by a strict distribution, however as demand
grew the strategy had to change. Today the exclusivity is maintained by the overall feel when
buying a d . brand product that goes all the way from the production floor to using the finest materials and having some of the most influential people as brand loyalists.
Look Good. Feel Good. d. brand
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