Need Shorts... Ask Denim Therapy About it!

A new service provided by the good people over at Denim Therapy is turning your fav denim duds into new again denim shorts! I know we have all tried this on our own and when putting them on questioned "wtf did I do?" One side longer than the other, zip zags, etc.. etc.. Well worry no longer, Denim Therapy is here to save the day and take all your "will I mess these up" worries away with their professional cutting services!

Make sure to click over to Denim Therapy's cutting services page for all the details!

"You Go Girl!"

Bordering the Williamsburg Bridge, a daily viewing from the M, J and Z Trains.

If you live in New York City, particularly in Brooklyn then you have undoubtedly seen the phrase
"You Go Girl" graffitied all over the dang place. The first time I saw this plastered over buildings I thought it was the most hilarious thing.. seriously "You Go Girl?!"

Got me to thinking, what is behind this art work, who is behind it? Well, after 2 years of pondering I decided to bring the situation up to my co-workers. Brooklyn native Marlene is oh-so familiar with the markings and says she thinks it may have something to do with a whore house. Sorry M, but after some research I've put your whore house beliefs to rest.

I came across an article on City Rag which gives a little insight into the mysterious inkings. Apparently You Go Girl is not exclusive to New York City but has also been spotted in cities such as Los Angeles, New Orleans and Portland.. interesting, a You Go Girl domestic tour.

City Rag reports that apparently there is only one culprit responsible for the renderings. I must meet him and find out the meaning behind the lyrics, will the underlined answer be one which is profound or just "I thought it was funny." If anyone can lend insight please let me know! Until then... You Go Girl.

FUSE TV's Jasmine in d.brand

FUSE on-air personality Jasmine rocks d.brand while interviewing Jay Sean! Jasmine is wearing
d.brand's Valencia jean in blue!

You look amazing lady! Big thanks to the lovely Pilar Steinborn and Tara O'Connell of FUSE!

More Images from d.brand x Rare Salon Event

We just got a hold of some killer party pics from our event last week with Rare Salon taken by the

uber talented Steve Murdock! We are loving these as its totally taking us back to the fun we had..

huhm, think we need to have another bash sooner than later!

Bartender Tim Brooks shakes up magic.

Rare hair specialist Melanie.

The Scene.

Rare is seriously a beautiful salon and space.

d.brand's Marlene Estevez.

Clearly our guests know style.

"I love you... No, I love you!"

Sample Sale Time!

It's that time of year! d.brand is clearing out its' closets and warehouse to bring you the ultimate in sample sales!

Details::
Next Wednesday & Thursday (June 6th & 7th)
11 am- 5 pm

SPACE 530
530 7th Avenue
Mezzanine 1 Level

Retail prices will be slashed 40- 70% to make way for our Fall/ Winter 2012 goods!

We look forward to seeing you there and watching you score killer threads for unbelievable prices!

Rawthentix Wraps up d.brand x Rare Event

Be sure to check out the full write up at Rawthentix.com

Huge thanks to Vanessa Diaz from Rare and Rawthentix for a great wrap up report on our throw down last week (you're a killer partner in crime Ness!) Thanks again to all our amazing sponsors and all guests who attended!

See you next time!

VIDEO: Denim Therapy Shows How To Wear d.brand Colored Denim

Today, Sarah’s going to show you how to pair yellow and blue jeans with some of her personal favorite tops and accessories. Since the color trend is only getting bigger, we figure it’s time to pull the last few of you non-believers onto the bandwagon and take off on a summer of super colorful style. Check out how she styles these two pairs of d.brand jeans below.


WATCH VIDEO ON: http://blog.denimtherapy.com/denimfashion/video-how-to-wear-colored-denim/

d.brand x RARE by F.S. Charlie Event

DJ Freqnick (wearing the db Track Jacket.)

This Tuesday we hosted a throw down with NYC top salon Rare by F.S. Charlie. We teamed up with PR powerhouse Vanessa Diaz who reps Rare for an evening of denim, design and cocktails. Guests were treated to delicious fruit infused cocktails mixed up by the super creative Tim Brooks of Sway Lounge and provided by Absolut Vodka and Bai Antioxidant Infused drinks. Everyone got down with beats provided by the uber talented DJ Freqnick.

(L to R) Brandon of RARE (wearing the d.brand Fadi Jean), a lovely party guest, RARE owner Fatima (wearing the Valenica jean in yellow ).

A HUGE thanks goes out to the wildly talented crew at Rare for hooking d.brand team members up with amazing cuts and creations to rock during the event, check out below pics of us get styled up!

Be sure to check out Rare by F.S. Charlie
Rare by F.S. Charlie
317 Church Street
New York, NY  10013
(212) 343-9133

d.brand team member Michael gets styled by Rare master artist Kevyn.

Ro puts some height on d.brand'er Marlene Estevez

Additional sponsors include; Pure Ice nail lacquer, Minaji skincare for men, Redken Men and Purology.

Thanks to all who came out to party with us, we had a great time! See you at the next banger!

(L to R) Vanessa Diaz of Rare Salon, Pete Zebak, beautifu party guest.

Yvonne Kai (Pure Ice nail lacquers and a guest)

Guests and d.brand's Carrie.

The scene.

(L to R) Brandon and Jonathan display showoff mens product by Redken.

Huge thanks to our sponsor Bai beverages.

Denim Therapy Wears d.brand

Our friend Sarah over at Denim Therapy was caught today wearing a pair of d.brand pastel pink jeans! Being the lucky girl she is, she was able to steal these from the Fall '12 collection before they hit retail
locations, which means be on the lookout with Fall '12 drops in late August!

Lookin' fabulous lady!

d.brand Participates in the SACC, NYC

d.brand is participating in the SACC for 2012 (Swedish-American Executive Women's Conference.)

In case you aren't familiar with the SACC here is a little background info to get you up to speed:


"Since it's launch in 2003, the Swedish-American Executive Women's Conference has become one of the Chamber's marquee events. The Conference has become an invaluable forum for enhancing business relationships, creating a unique and prominent network for executive women in Sweden and the U.S.

The 2012 Swedish-American Executive Women's Conference will be held at PwC's headquarter, 300 Madison Avenue, New York City, on May 3rd."


d.brand is a huge supporter of powerful women making their mark in the world and of course all things Swedish. 


Best of luck to all involved in the conference!

d.brand on Chic Inspector

d.brand's good friend Saneeta over at Chic Inspector was kind enough to write up a little somethin' somethin' on d.brand from our Fall/ Winter 2012 press preview event! Thanks so much Saneeta, it's
always a pleasure to see you!

Be sure to check out the complete write up.